VCWoman Achieve 2025 Mentor Spotlight – Vernice Nazare

Name: Vernice Nazare | Business/Profession: Life Coach & Business Consultant, Vernice Nazare LLC; CEO & Business Manager, KingCare Painting & Construction LLC

Please share a little about your background, personally and/or professionally.

Vernice Nazare often refers to herself as a Butterfly, a pollinator who shares resources and information. She is a master at nurturing communities to grow into their stronger, healthier, and more vibrant selves. Her work is a balance between the entrepreneurial and community arena. She is a certified Master Life and Business Coach with a talent for turning ideas into profitable and impactful businesses.

Her own entrepreneurial achievements involve operating as the owner and business manager of her family’s local construction business, KingCare Painting and Construction. Seeing a need for rebranding the construction trades, she is focused on highlighting its significance while also addressing the lack of administrative support for aspiring entrepreneurs in general. Vernice creating an administrative hub and apprenticeship program that assists the sole proprietor in their evolution from hobby and hustle to a legitimate, full-functioning business with licensing, certifications, marketing, and administrative support. PlaceForResources is the nonprofit division (501c3) that assists young adults by providing self-sufficiency and life skills through education and exposure.

Vernice has studied Engineering, Marketing, and Ecommerce. She has worked in Insurance, Mortgage Loan Origination, and completed SBA’s Emerging Leaders Program and Women’s Leadership Academy. Born and bred on the Southside of Chicago, Vernice moved to Arkansas as it called to her adventurous and natural spirit. She has always loved lifting others up, whether through community resources or showing people that they have no limits. In her spare time, she enjoys volunteering for initiatives that focus on urban community gardens and conservation, youth skill building, and the homeless community. You’ll find her on a new adventure or looking for one to engage in, immersing herself in the latest outdoor venture, or relishing her favorite dish at a local eatery to continue to support the local economy.

Please share more about your current position and place of work. How have you grown professionally/personally in this role?

I also still actively operate KingCare Painting & Construction, which is our family owned and operated construction company in Central Arkansas.

This role helped me to understand the priority matrix of the CEO, employee, and consumer- B2C and B2B. All three of these entities have to win in order for a business to be successful. Operating in a family business is a whole other level of complexity.

I have taken all of the lessons that I have observed and experienced to create a system to help other aspiring and budding entrepreneurs build a profitable and impactful business. I combine life coaching with business coaching to help others create a complete system where everyone wins. The wins are rooted in psychology, personal values, and providing complete solutions to clients. The coaching program covers legal, marketing, and operations strategy. The program also provides resources to help each level of the client be successful such as design and technical assistance.

I understand the full scope of challenges that entrepreneurs face since I actually started businesses from the ground up and still operate a business completely separate from the coaching business. I have worked through implementing systems and efficiencies as your business grows, financial complexities of seasonality and cash flow gaps, company culture and employee management, operating procedures and administrative prioritization and delegation.

Personal and professional growth works best when they happen simultaneously. I have been fortunate enough to have had the opportunity to participate in classes and community that help to guide me through many challenges. I now listen to the concerns and aspirations of the next generation of innovators and contributors to society to help design, build, and launch their vision.

What drew you to being a mentor for an entrepreneurial group curated for non-men? How has being a woman or non-binary individual impacted your professional journey?

I appreciated being a mentee of the Women Achieve class of 2022 and my business(es) thrived from the support, resources, and community. I appreciated having a dedicated mentor that was sensitive and attentive to my specific situation. My mentor, Abby Simms, was able to relate to life and concerns outside of business. And how life affected business- and how business could impact life especially as a woman. I am honored to be able to pay it forward.

What are three things you enjoy doing outside of work?

Starting my day with my daily walk and journal exercise. Traveling and taking road trips to experience different parts of the country. I’m a nerd. I have a bunch of hobbies, especially learning and practicing anything that adds to self-sufficiency and survival skills.

What is your go-to piece of advice for professionals, entrepreneurs, or anyone looking to you for guidance?

Many times you have to offer people what they want in order to give them what they need. Go beyond offering just a product or service. Customers buy solutions to their problems, they don’t buy products or services. Offer your client’s full solutions by creating a system of customizable templates and position your product or service as the vehicle. As the professional, you have a wonderful ‘opportunity’ to design the strategies in a way that aligns with your values and lifestyle.

What is a professional achievement that you are most proud of, and why are you proud of it?

I moved to Arkansas specifically to help my father with his Mom & Pop painting service. My father handles all the labor. My contribution was the administrative support that scaled his painting service from a hustle to a legitimate business by getting the appropriate licensing, certifications, that led to larger contracts and revenues. I’m proud of this entire journey because I have created a lifestyle that I love, around the work that I do. I don’t just work a job. I do what I love to do. And it just so happens that I get paid to do it. I have time freedom, unlimited income potential, and community integrity. I wake up excited every morning that I get to choose from any number of opportunities to contribute to society.